Digital Marketing has grown a lot in last few years, what started off as a Email marketing and Website development process has now turned into a multi-layered, multi-aspect activity. No matter how many activities become the part of the digital marketing process, content will always remain at the core of the process.
Content is the center-piece of your Digital Marketing Campaign. The content you put out communicates the message, educates people about your brand and product. It is through your content that you build a trust among your audience and position yourself as a trustworthy brand. So it become necessary to create content that is not only of high quality but also, easy to understand.
There is no denying to the fact that creating good content takes times. And with thousands of tools available at your disposal to create content, you can spend a lot of time evaluating the options you have. Time that could have been spent in a more productive way. Time that could spent in creating top quality content.
To ease the process for you, I have come up with a list of tools that can be useful when you wish to create content on the go and jiffy.
Canva is that best friend which every marketer needs. Canva is a cloud based web-app available for all major platforms including iOS and Android. It is a easy-to-use, drag-and-drop editor with thousands of templates available.
Canva allows you to create stunning graphics for your social media within no time. You don’t need to be a graphic expert to create good looking content for your social media. The tool has lots of readymade templates that can serve the purpose and that too for free. But if you want a little more control over your designs, the premium feature with monthly subscription option is also available for you.
The tool offered by Protent may not be as famous as some other tools in this list but it offers with same amount (if not more) of productivity as other tools in the list.
The most difficult aspect of content generation is coming up with a catchy headline that strikes the perfect balance between being precise and being not too lengthy. Protent’s title generating tool makes sure that you have a catchy title and headlines for your content. Protent is an easy-to-use web based tool that can be accessed from anywhere and anytime. The tool is convenient, easy-to-use where you just enter the keywords and the algorithms generate titles based on proven techniques.
3) Google Docs and Google Keep
This may sound as a cliché but Google services should your first go to option when trying to create content. Both applications- Docs and Keep are available in web app form and for iOS and Android, making them easily available and accessible.
Another thing is that both apps provide users with continuous synchronization meaning your data will always be backed up, giving you the ability to work across different systems and start where you stopped on the previous one.
Just like what Watson is to Sherlock, Hemingway app is to writers. The Hemingway editor app, as the name suggest is a text editor app that helps you simplify your written content. The app is a web based application that highlights longer and complex sentences and also points out common grammatical errors. The app also helps you use the right tone for your written content and suggests you where to use active voice.
There is even a desktop application version available for the web based app which can be used even when you do not have an internet connection. Sweet, right?
ThingLink is another web based application that takes the process of giving hyperlinks to another level. It allows you to make your image or even the infograph you have added, clickable. ThingLink gives you the ability to give backlinks to your photos just like you do to your texts.
This comes in handy when you wish to hyperlink the images you have attached in your email marketing campaigns.
The tool allows you to schedule any post across variety of different platforms. It allows you to automate post giving you the liberty to go on a detox weekend without having to worry about your social media marketing game. The application even helps you keep a record of previous post so you can see which post is doing well.
IFTTT stands for ‘If This Then That’ which may sound funny at first but is a useful application. This tool allows you to combine together different tools and make your commands.
What started out as an IOT instruction tool is now the go to tool for many marketers. You can program in any command you wish for and see the process carried on effortlessly and effectively. For example, you can set it up to make a post on LinkedIn every time you make a post on your Facebook Business Page.
Creating content on the go can be a hectic task if you do not have the right tools at your disposal. But, with all the tools above you can never go wrong again when it comes to creating content seamlessly.
All of the above mentioned tools are some of the basic tools that every marketer needs to know. Apart from them, there are plethora of other tools that are available on the internet that can help you through content marketing and digital marketing journey.