We are living in the day and age of the internet. Everything we know, everything we love has been on the internet as well. Internet has become the basic necessity of our daily lives. For many, it has become their livelihood and a backbone for their business.
Every business is now using the internet as a marketing tool. This means digital landscape has evolved and become more competitive over the years. To make sure that you are doing the digital marketing practices right and achieving the ROIs you aimed for, here are few dos and don’ts that you need to follow:
Do- Develop a relationship with your customers
Digital Marketing is all about developing a relationship with people out there on the internet. Some maybe your customers, while others are your potential, future customers. Building a relationship with them means they remember you, not just for your product or service but also for the value you provide them.
Personalizing your marketing efforts go a long way in creating a valuable relationship with your customers. Personalization helps you in making a connection, building good relations and making the sale. Adding first names to emails and other form of communication, sending personalized messages on different occasions are some way in which you can create a personal relationship with your customers.
Don’t- Do not sell
People today do not like being at the end of the selling spectrum, so avoid direct selling to them. Instead, if you want your products and services to do well, engage with your audience in a healthy and interactive manner. Rather than selling your product, tell your audience about the idea behind your product. Showcase the answers and solutions that your product offers.
Provide value to your customers in form of quality content, solve their queries and answer their questions. This will automatically drive your sales up, and help you achieve your business goals.
Do- Create a user friendly experience
This is probably the most important thing that you should focus on- Giving your audience a pleasant and friendly experience. Thanks to the advancements in technology, people can now excess internet from anywhere and at anytime, so, it becomes important to provide them with a smooth, uninterrupted and seamless experience.
There are many ways in which you can offer a seamless experience to your audience, the most important of which is offering a mobile friendly experience. We live in a mobile world, whatever we want is just two clicks away from us. So it becomes important to optimize the website for a mobile friendly experience.
Even search engines have started indexing search results on the basis of its mobile friendliness. So you need to make sure that your website is optimised for mobile devices.
Don’t- Rely on just one platform
Internet is a big place and despite the competition, digital marketing has a lot of volume and variations to offer. Make sure to use each variant as per the needs of your business. Instead of putting all your eggs in just one basket and relying on just one channel to conduct your digital marketing activities, DIVERSIFY.
Digital Marketing is a long term process and in order to reap maximum benefits from it, have a multichannel approach. Use all the variables available as a marketing tool. Create content in form of infographics, newsletters, video and audio. Engage in various activities of digital marketing like SEO, SEM, Social Media Marketing and Email Marketing, etc.
Do- Be Creative
One of the main aspects of digital marketing is that it can be seen, felt and experienced. People tend to buy things that are visually appealing, that looks good. Similarly, people consume content that is visually appealing and appeasing.
Mix your marketing activities, mix your content, and come up with ideas that are out of the box. People remember things that are different from its tribe. Same goes for marketing campaigns. Make sure that your activities are creative, different from what your competition is doing. Avoid mundane and monotonous content, play around the subject and its benefits.
Don’t- Go for quantity over quality
Quality over quantity- that should be your motto every time. Your approach, as a digital marketer should be putting out quality campaigns over the quantity of it. The fact is, neither Google nor the audience cares about the number of blogs that are on your site.
No one is counting the number of blogs you post or Ad campaigns you run, but everyone is expecting you to provide some kind of value. Make sure you do not sacrifice quality just for the sake of putting content out and increasing the volume on your website.
Do- Optimize your campaigns for Voice Search
We are already in the third decade of 21st century and most of the things we thought to be science fiction and fantasy during the start of the century have now become a reality. The most common example of this is the invention of voice assistant and smart speakers.
Voice assistants and smart speakers are growing in numbers and becoming smarter and smarter every day. They are making our lives a little less complicated. Most of us, now prefer to search for thing using our voice instead of typing out our query. So, make sure that your website and the content within is well optimized for voice assistants.
Another thing you can do as a Digital Marketer is, use the APIs provided by Google and Amazon for their smart speakers and use them to create a campaign for your product and business in integration with voice assistants like Alexa and Google Home.
Don’t- Ignore Analytics
This is the most important part of your Digital marketing activity. Analytics is at the core of your digital marketing activities. Analytics gives you the idea about your demographic; they tell you how your audience is interacting with your website and how much time they are spending on your website.
Analytics also help you to calculate if you are getting the desired ROI or not. Analytics act as a supporting tool in the process of decision making by providing all the relevant facts, data and numbers.
The process of Digital Marketing is a continuous and on-going process that takes time and requires patients. Following the above mentioned steps will help you get your digital marketing campaigns off the ground and make your business, product and service more visible to people.
Still have questions on how to carry out your digital marketing activities?
I am here to help, come talk to me and learn the best ways to implement digital marketing strategies for your business.