Copywriting & Content Writing: Same-same, yet very different?

People often confuse copywriting and content writing with one another. I have seen use them interchangeably and not even care about it. People think of them are one and the same but that is not the case, they both are different from one another. This blog explores the subtle differences between copywriting and content writing.

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The automated world of social media marketing.

Automation in social media marketing is a big boon for marketers. It helps us to stay on top of the content that is to be published and also helps to identify key content strategies. In this blog, I take a look at all the benefits one gets by automating their social media marketing process.

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